Branding
Les Carreaux de Pablo

Les Carreaux de Pablo is a family-run brand specializing in high-quality indoor and outdoor tiling as well as complete bathroom design. Their work enhances living spaces through top-grade tiles, ceramics, and natural stones. The brand also offers a range of flooring options including parquet and vinyl, along with furniture, faucets, shower walls, and bases. My role was to craft a visual identity that highlights both the expertise of this family business and the premium quality of their ceramics.

After conducting thorough research into the company’s activity, vision, and values, I began the creative process by sketching initial concepts on paper. This hands-on approach allowed me to explore colorful and unique ideas that aligned with the brand’s essence.

For this project, I drew inspiration from the patterns of tiles to design a logo that could be seamlessly adapted across various applications in the visual identity. I selected a color palette inspired by tiles, ceramics, and natural stones, infusing it with warmth and joy to evoke a sense of connection and authenticity.

The resulting brand identity extended cohesively across business cards, social media posts, and other assets, significantly enhancing the company’s engagement and visibility. This project showcases my ability to blend creativity and strategy, ensuring designs resonate with the target audience while staying true to the brand’s core.